Taylor Swift’s record-breaking Eras Tour is every event organizer’s dream. With sold-out stadiums across continents, record-breaking revenue of over $2 billion, and dedicated Swifties traveling across borders to bask in dazzling lights and sing along with their idol, it set a new standard for what events can achieve.
Sustainability has become a powerful selling point, but with growing awareness comes greater scrutiny. This increased attention has brought greenwashing - the use of vague, misleading, or unsubstantiated environmental claims - into sharper focus.
Custom skincare brand BioHarmonix faced a customer retention crisis that was bleeding revenue and driving up customer acquisition costs. Here is how we helped them unlock new revenue opportunities by rebuilding customer relationships and repositioning their brand to stay competitive and relevant.