
How AI Search is Reshaping SEO Marketing Strategy in 2026 and Beyond
You search for your core products or services on Google. The AI summary at the top mentions three companies in your space. Your competitors are there. You are not.

You search for your core products or services on Google. The AI summary at the top mentions three companies in your space. Your competitors are there. You are not.

Earlier this year, a B2B service client asked us this exact question during our strategy review. We'd just finished discussing their SEO performance, and the results, let's just say, were not fantastic.